Dealer business development strategy
Dealer business development strategy Dealers, the traditional and strong channel force in the Chinese market, are experiencing the test of the flat wave of channels and the power of new channels. Under heavy pressure, dealers have made adaptive adjustments in their business development strategies either passively or actively:
First, some dealers began to OEM or even invest and build their own branded products to maximize the effectiveness of channel resources;
Second, some dealers began to enter the retail sector, extending downstream to the channel, stabilizing and consolidating their position in the market;
The third is to maximize the access to superior product resources, to share operating costs and operational risks, and to pursue the scale of business operations. Regrettably, more dealers are becoming the vassals of the manufacturers, completely "stuck" by the manufacturers, and even more difficult in the "squeezing" of the terminal retailers and manufacturers, even more terrible is the dealers. The vulnerable groups are constantly being eliminated.